It’s a vicious cycle of data theft, and the whole system relies on surveillance. Websites use trackers to record what you view, what ads you click and, of course, what you buy. These ads are “personalized” or “targeted,” euphemisms that mean third-party data brokers are buying and selling your web activity data so Big Tech can customize its ads. On the web, there’s no escaping annoying ads.īut online ads aren’t just an annoyance-they also put your privacy at risk. Pop-ups clog your desktop some websites are so congested with ads they take forever to load, and they’re a pain to read. But it’s not so easy when you’re browsing the web. In the real world, you can shut the door on an unwanted sales pitch.
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